BIOENTERPRISE

CHALLENGE

Establish Cleveland, Ohio, as a recognized hot-spot for bioscience-related venture capital investment, overcoming the perception of Cleveland as a "Rust Belt" market. Position BioEnterprise as a key driver of the region's bioscience pipeline, converting a regional organization into a national player.

APPROACH

Establish BioEnterprise as a trusted source with national media using research and survey data. Connect BioEnterprise to the broader issue of bioscience investing with media targets. Craft and execute direct mail campaign targeting venture capital market.

RESULTS

Increased venture capital awareness and interest in BioEnterprise deal flow. Attracted national bioscience conferences to the Greater Cleveland market. Elevated to a national information source with interviews by Business Week and Red Herring in addition to numerous Midwest media placements.