WAL-MART

CHALLENGE

Help Wal-Mart navigate the new store siting process throughout Ohio, especially where significant, organized opposition develops. Assist Wal-Mart in building better relationships with elected officials and the media statewide. Convince local elected officials to approve zoning changes, site plans, road improvements and architectural designs for new stores.

APPROACH

Develop in-depth understanding of communities targeted for expansion and their opinion leaders. Work with developer and local officials – both elected officials and staff – to resolve key issues. Provide media relations support for specific projects, including conducting editorial board meetings and providing support at public meetings. Monitor opponents' activities online, in the media and in person. Manage campaign activities for ballot issues.

RESULTS

Oberlin Planning Commission approved the site plan and design for a Wal-Mart Supercenter; store opened in Fall 2006. Construction underway for the first-ever Wal-Mart Supercenter in Cleveland. Successful sitings in numerous communities throughout Ohio. Partnerships developed with various community organizations.