PARKER HANNIFIN
  CHALLENGE
 
  • Help establish Parker as an industrial technology leader to drive new business and reposition Parker's image in the financial markets.

  • Uncover and publicize internal technology initiatives and achievements to support the brand repositioning.

  • Change the Parker image from that of a parts supplier to that of an engineering-driven systems and technology company.
  APPROACH
 
  • Establish relationships with reporters and editors at targeted major trade and business/financial media.

  • Discover, develop and pitch stories that supported the technology repositioning to targeted media.

  • Increase and broaden the flow of pitches and the range of media.
  RESULTS
 
  • Placed news stories in premier media outlets such as CNBC, The Wall Street Journal, Barron's, Investor's Business Daily and Industry Week.

  • Increased trade media coverage in core publications as well as new sectors, and produced sales leads and contacts.

  • Parker's stock price has more than doubled in the five years we have worked for the company. This was due to the company's performance and overall market trends, supported by effective communications.