OGLEBAY NORTON
  CHALLENGE
 
  • Maintain company value during financial restructuring and emergence as a refocused aggregates and industrial minerals corporation.

  • Reposition 150-year-old company for new growth opportunities in new industry segments and with new executive management.
  APPROACH
 
  • Develop and implement broad-scale communication plan to support the company during chapter 11 bankruptcy proceedings.

  • Generate news coverage of key company activities and developments, including profiles of new CEO to explain changes in company strategy and direction.

  • Design new brand identity, building on the company's venerable heritage while signaling a commitment to the future – new logo, website, corporate brochure, stationery, signage.

  • Provide communication counsel for a wide range of crisis situations, including litigation, environmental concerns and employee workforce reductions.
  RESULTS
 
  • Company emerged successfully from bankruptcy proceedings, with beneficial relationships with lenders.

  • New strategic direction resulting in stronger financial performance and innovative product offerings.