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OHIO'S THOMAS EDISON PROGRAM:
HOW MARKETING COMMUNICATIONS HELPED MAKE IT A NATIONAL MODEL
Established by the Ohio General Assembly in 1983 as one of the nation's first state-supported, technology-driven, economic development initiatives, Ohio's Thomas Edison Program had the potential to redirect the state's industrial future. But the people whose participation was critical to the Program's success knew little about it. In 1985, the state sought marketing communications help to increase Program visibility and accelerate participation. Today, the Edison Program is widely considered a model of its kind. Its success demonstrates how a serious commitment to marketing communications can help strengthen and reshape a state's economy.
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