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SILVER ANVILS     Greater Cleveland Partnership – 2006 Barberton Citizens Hospital – 2004 Vinyl By Design – 2002 Community Shelter Board – 2001 State Teachers Retirement System – 2000 World Vinyl Forum – 1996 Clean-Land, Ohio – 1996 Ohio Library Council – 1994 Edward Howard – 1992 Revco Drug Stores – 1992 Mead – 1991 Ohio Lottery Commission – 1991 Ohio's Thomas Edison Program – 1991 Ursuline College – 1990 Greater Cleveland Hospital Association – 1990 Revco D. S., Inc. Best of Silver Anvil – 1990 Cleveland Scholarship Programs – 1989 New Cleveland Campaign Bravo Cleveland – 1988 The New Cleveland Campaign – 1984 Summit County Community Mental Health Board – 1980 Summit County Association for Retarded Citizens – 1980 The Cleveland Clinic Hospital – 1969   THE REVCO COMMITMENT: HOW TREND-BASED MARKETING TOLD A HEALTHCARE STORY Americans do not take their prescription medications properly. This disturbing national trend, known as "noncompliance," causes an estimated 125,000 preventable deaths a year and 20 percent of all hospitalizations. To help combat the problem and create added value for its patients, Revco Drug Stores developed the nation's first chain-wide program of personalized, computer-generated fact sheets to be issued and discussed by Revco pharmacists with prescriptions – specifically designed to reduce noncompliance. Through targeted marketing, Revco successfully introduced this program – resulting in a major health benefit to customers, dramatic improvements in prescription sales, and positive recognition from the nation's health community.