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SILVER ANVILS     Greater Cleveland Partnership – 2006 Barberton Citizens Hospital – 2004 Vinyl By Design – 2002 Community Shelter Board – 2001 State Teachers Retirement System – 2000 World Vinyl Forum – 1996 Clean-Land, Ohio – 1996 Ohio Library Council – 1994 Edward Howard – 1992 Revco Drug Stores – 1992 Mead – 1991 Ohio Lottery Commission – 1991 Ohio's Thomas Edison Program – 1991 Ursuline College – 1990 Greater Cleveland Hospital Association – 1990 Revco D. S., Inc. Best of Silver Anvil – 1990 Cleveland Scholarship Programs – 1989 New Cleveland Campaign Bravo Cleveland – 1988 The New Cleveland Campaign – 1984 Summit County Community Mental Health Board – 1980 Summit County Association for Retarded Citizens – 1980 The Cleveland Clinic Hospital – 1969   THE HEALTHCARE COMMUNICATIONS CRISIS: HOW THE GREATER CLEVELAND HOSPITAL ASSOCIATION BUILT UNDERSTANDING FROM MISINFORMATION How do you rebuild the reputation of an entire industry that has been the target of an extensive multimedia campaign orchestrated by well-funded adversaries? How do you correct deep-seated misperceptions held by a large and diverse audience? These were the problems facing the Greater Cleveland Hospital Association when it began a new public relations program in the wake of a months-long assault by part of the local insurance industry. How GCHA achieved a dramatic turnaround for the industry with opinion leaders, the media, legislators, and the public provides guidelines for other associations facing similar challenges.