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SILVER ANVILS     Greater Cleveland Partnership – 2006 Barberton Citizens Hospital – 2004 Vinyl By Design – 2002 Community Shelter Board – 2001 State Teachers Retirement System – 2000 World Vinyl Forum – 1996 Clean-Land, Ohio – 1996 Ohio Library Council – 1994 Edward Howard – 1992 Revco Drug Stores – 1992 Mead – 1991 Ohio Lottery Commission – 1991 Ohio's Thomas Edison Program – 1991 Ursuline College – 1990 Greater Cleveland Hospital Association – 1990 Revco D. S., Inc. Best of Silver Anvil – 1990 Cleveland Scholarship Programs – 1989 New Cleveland Campaign Bravo Cleveland – 1988 The New Cleveland Campaign – 1984 Summit County Community Mental Health Board – 1980 Summit County Association for Retarded Citizens – 1980 The Cleveland Clinic Hospital – 1969   LEAD, FOLLOW, OR GET OUT OF THE WAY: HOW A VENERABLE PUBLIC RELATIONS FIRM BECOMES ITS OWN BEST CLIENT Confronted with a changing marketplace and an eroding market position, Edward Howard – America's oldest independent public relations firm – took dramatic action to reposition itself by treating the firm as a client and using public relations strategies to demonstrate quality. Four years after starting that program, quantitative research conducted with managers impacting the selection of public relations firms showed Edward Howard first in its primary market for top-of-mind awareness, familiarity, overall rating, and perceptions of doing good work. This case is a model for mature professional services firms needing to be repositioned.