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CLEVELAND SCHOLARSHIP PROGRAMS:
HOW FREE RESEARCH TOLD THE STORY OF ITS SUCCESS
Since its founding in 1967, Cleveland Scholarship Programs (CSP) has offered free college financial aid counsel to every public high school senior in Cleveland. Though its programs had become a model for cities nationwide, CSP was unable to answer the basic question: "What long-term impact do we really have on those we help?" To answer this and related questions, CSP received grants to conduct landmark research on the outcome of its programs; marketed the impressive results of that research; and saw immediate gains in major donor support. CSP's marketing program is a blueprint for other nonprofit organizations wishing to use free research to tell the story of their success.
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