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A NURSE RECRUITMENT PROGRAM
The Cleveland Clinic Hospital could not maintain an adequate nursing staff - an industry-wide problem but compounded by the hospital's large size/proportionate need for nurses and management's assumption that the nursing staff would maintain itself. Edward Howard designed a recruitment program focused on personal contact, continuous exposure at conventions, and long range planning.
As a result of participation in conventions, on-campus visits for personal recruitment and a targeted advertising campaign, inquiries came in faster than the recruitment director could handle them, with both inquiries and visits traceable directly to personal contacts. Less than a year into the program, 1,000 student nurses were personally contacted and 78 professional nurse applicants were interviewed.
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